Real-time integrations

Integrate into your systems with Content.One webhooks.

Trigger downstream workflows the moment content changes—no polling, no manual steps. Content.One webhooks keep apps, CRMs, and custom middleware synchronized in real time.

Trigger actions, sync systems

Trigger actions, sync systems, and automate workflows—instantly.

Content.One’s Webhooks let you keep every system, platform, and team in sync. Trigger external actions in real-time whenever content is created, updated, or published—automating processes and connecting your digital ecosystem. Hit systems like Zapier or your own custom middleware.

  • Real-time notifications whenever content or schema updates occur.
  • Trigger downstream workflows across SaaS apps, CDPs, and custom services.
  • Keep apps, CRMs, and services aligned with your CMS—no polling required.
Webhook ideas

Plug-and-play ideas for business impact.

Use webhooks to orchestrate communications, automate marketing handoffs, and keep engineering in the loop—all without custom polling.

  • Send rich Slack alerts to channel owners whenever content is published, scheduled, or rolled back.
  • Notify social teams or automation tools when new campaigns launch so cross-channel promos stay aligned.
  • Trigger email or SMS nurtures the moment new gated assets go live.
  • Pipe schema or page updates into DevOps workflows, Git-based CI/CD, or observability tools.
  • Post structured change logs into ticketing systems so marketing and engineering share the same timeline.
JSON payload examples
{
  "url": "https://hooks.slack.com/services/.../...",
  "payload": {
    "channel": "#content-launches",
    "text": ":rocket: {item_title} just went live via {user.email}",
    "attachments": [{
      "title": "{item_title}",
      "title_link": "{preview_url}",
      "fields": [
        { "title": "Route", "value": "{path}", "short": true },
        { "title": "Publish time", "value": "{timestamp}", "short": true }
      ]
    }]
  }
}
{
  "service": "zapier",
  "event": "new-social-asset",
  "data": {
    "title": "{item_title}",
    "summary": "{excerpt}",
    "image": "{hero_image.url}",
    "cta": "{preview_url}",
    "channels": ["linkedin", "x", "facebook"]
  }
}
{
  "endpoint": "https://api.sendgrid.com/v3/mail/send",
  "payload": {
    "template_id": "d-12345",
    "personalizations": [{
      "to": [{"email": "subscribers@brand.com"}],
      "dynamic_template_data": {
        "headline": "{item_title}",
        "abstract": "{excerpt}",
        "cta_url": "{preview_url}"
      }
    }]
  }
}
{
  "target": "https://ci.brand.com/hooks/zesty",
  "payload": {
    "event": "schema.updated",
    "instance_zuid": "{instance_zuid}",
    "model_zuid": "{model_zuid}",
    "user": "{user.email}",
    "changeset": "{diff_url}"
  }
}
Automate more, manage less

Automate more, manage less.

From automating translations to syncing product catalogs, Webhooks keep Content.One connected—and your teams productive.

✅ Secure webhook management with role-based controls.

✅ Custom payloads and targeting for advanced workflows.

✅ Scale integrations without adding manual overhead.

What listens for webhooks?

Resources that can trigger webhooks.

Design precise automations by tying webhooks to specific instance assets, models, or account actions.

Note: Publish-action webhooks do not fire for scheduled publishes more than 30 days in the future.

Instances API

  • Content models & items
  • Fields & views
  • Stylesheets & scripts
  • Redirects & languages
  • Instance settings

Accounts API

  • Roles & instance roles
  • Instance domains
  • Invites & access
  • Team governance events

Common use cases

  • Trigger customer notifications
  • Pipe updates into data warehouses
  • Fire translation or localization jobs
  • Kick off QA or approval workflows
REST API endpoints

Webhook management endpoints.

Create, update, and manage webhook subscriptions programmatically using the Accounts API.

POST   https://accounts.api.zesty.io/v1/webhooks
  → Create a webhook subscription

GET    https://accounts.api.zesty.io/v1/instances/:instance_zuid/webhooks
  → List all webhooks for an instance

GET    https://accounts.api.zesty.io/v1/webhooks/:webhook_zuid
  → Retrieve a webhook by ZUID

DELETE https://accounts.api.zesty.io/v1/webhooks/:webhook_zuid
  → Remove a webhook subscription

Execution logic & conditions

When events happen, Content.One searches for the most specific webhook match and fires the associated payload:

  • 1️⃣ Item-level: matches a specific item ZUID.
  • 2️⃣ Model-level: matches any item in a given content model.
  • 3️⃣ Instance-level: matches any item in the instance.

Example: Updating item 7-ABCD-1234 in model 6-ABCD-1234 on instance 8-ABCD-1234 can trigger all three tiers depending on configured webhooks.

Structured payloads

Design payloads for any downstream system.

Send tailored JSON payloads to CRMs, messaging platforms, queue processors, or custom endpoints.

  • Include contextual metadata: item ZUIDs, users, timestamps, and routes.
  • Send formatted payloads for email/SMS services or customer-communication platforms.
  • Trigger ETL/ELT jobs with ready-to-ingest data structures.
{
  "event": "content.item.updated",
  "instance_zuid": "8-ABCD-1234",
  "model_zuid": "6-ABCD-1234",
  "item_zuid": "7-ABCD-1234",
  "timestamp": "2024-04-12T17:24:35Z",
  "user": {
    "zuid": "5-XYZ-6578",
    "email": "editor@brand.com"
  },
  "meta": {
    "preview_url": "https://preview.brand.com/articles/latest",
    "publish_state": "scheduled"
  }
}
See it in action

Book a workflow automation consult.

We’ll map your integration needs, review webhook patterns, and show how Content.One keeps every platform synchronized.

  • Design webhook strategies for omnichannel delivery.
  • Review security and governance best practices.
  • Connect with Zapier, Workato, or custom middleware.
Contact Us
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Awesome to work with Content.One!

The UI is pretty friendly, easy to navigate and 90% is done through wysiwyg. They provide great support to our team if we have any questions about more complex issues. Awesome to work with Content.One!

Becky W.
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Great headless CMS with robust features and support

I love the team most of all, they are incredibly responsive and seek input on features. They are quick to make fixes and push updates to meet customer needs. We use Content.One to make complex content management simple for enterprise customers with complex content marketing strategies Great headless CMS with robust features and support

JD G
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What do you like best about Content.One?

Using their headless models and custom json views we're able to easily create content that is frequently changed on the site. We have used it for a variety of things like standard website verbiage, site configurations, and promo management. It's allowed us to create self service models that can be used by non-engineering teams as well. Integetration is fairly easy and there are multiple ways to integrate with your system. What do you like best about Content.One?

Ernest M.
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Simple but Powerful

Easy to use format allowing edits and updates to the website you're working on. They are responsive to any queries to prevent a delay in getting things fixed in a short time. Simple but Powerful

Valerie V

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Free Consultation with Content.One

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Todd Sabo
VP of Growth growth@content.one
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