Salvation Army Federated Websites
By centralizing all online functions, such as donation processing, volunteer management, and communication with donors and beneficiaries, The Salvation Army...
Marketing personalization
Deliver the right message to the right audience—automatically.
Content.One brings real-time personalization into your publishing workflow so marketers can launch targeted experiences without complex tooling or engineering queues.
Why personalization matters
Higher conversion, stronger engagement, faster iteration.
Content.One turns content into context-aware experiences that adapt to user intent, channel, and location—boosting performance across every touchpoint.
Higher conversion
Show the most relevant offer, hero, or CTA for each visitor.
Stronger engagement
Reduce bounce and increase time on page with content that fits.
Faster iteration
Launch, test, and learn without long roadmaps or vendor sprawl.
How it works
Content.One pairs your content models with audience rules, signals, and lightweight AI.
Audience rules, content variants, real-time decisioning, and AI assist render the best-fit experience at request time.
01
Audience rules
Segment by UTM, referrer, device, location, language, visit history, campaign, or custom traits.
02
Content variants
Create multiple versions of hero blocks, headlines, CTAs, or pricing modules and map them to segments.
03
Real-time decisioning
Server-side logic chooses the right variant per request for speed, SEO, and clear analytics.
04
AI assist
Generate on-brand copy suggestions and tone tweaks per audience, then approve with one click.
05
Preview & share links
Impersonate a segment to QA experiences and share read-only previews before publishing.
06
Governed workflows
Role-based approvals ensure the right people can create segments, launch tests, and publish variants.
Use the signals you already have
Content.One accepts zero/first-party, contextual, campaign, and optional commerce/CRM signals—while honoring your data governance.
- Zero/First-party: Form responses, quiz outcomes, preferences, on-site behavior.
- Contextual: Geolocation, language, device type, time-of-day, entry page, referrer.
- Campaign: UTM parameters, ad group, organic vs. paid, email links.
- Commerce/CRM: Integrate customer tags or lifecycle stages via API when needed.
Performance & SEO friendly
Server-side variants keep pages fast and crawlable
Edge caching by segment, clean markup, and consistent analytics ensure personalization doesn’t sacrifice speed or measurement.
- Edge caching by segment prevents leaks while preserving speed.
- No client-side flicker—variants render server-side for Core Web Vitals.
- Analytics label exposures and conversions clearly for each variant.
Testing & optimization built in
Experimentation lets you validate impact and scale winners fast.
A/B & multi-variant tests
Split traffic evenly or weight distribution per variant.
Goals & events
Choose KPIs such as clicks, form submits, or purchases.
Automated summaries
Digest performance by audience and variant.
One-click promote
Roll winning variants into the default experience.
Governance, privacy & control
Respect for users and compliance is built into Content.One personalization.
- Consent-aware: Honor consent states and degrade gracefully to contextual rules when needed.
- Role-based access: Limit who can create segments, launch tests, or publish variants.
- Audit trails: Track who changed what and when for each variant and rule.
- Data minimization: Use only necessary signals; integrate securely when passing identifiers.
Common use cases
- Geo-aware offers: Show regional pricing, inventory, or shipping timelines.
- Lifecycle messaging: Swap CTAs for new vs. returning visitors or CRM stage.
- Campaign continuity: Align landing page hero with ad creative via UTM rules.
- Industry personas: Tailor case studies, logos, and benefits for each vertical.
- Language preference: Auto-serve copy and media for the user’s preferred language.
Benefits for marketing & business teams
- Revenue impact: More conversions from the same traffic with relevance-driven experiences.
- Team velocity: Marketers ship variations without waiting on dev cycles.
- Consistent brand: Component-level guardrails keep design and tone on-brand.
- Lower tooling costs: Replace multiple point solutions with native capabilities.
Getting started
- Define segments: Start with simple rules (location, device, UTM) and add custom traits over time.
- Create variants: Add targeted copy, imagery, and CTAs to the components that matter most.
- Preview & QA: Use segment preview links to validate experiences end-to-end.
- Publish & measure: Launch variants, track goals, and iterate based on automated summaries.
Customer voices
See customer wins
Teams personalizing with Content.One
Integrated personalization keeps campaigns relevant across every market.
Drew S.
5
Rated 5 out of 5 stars
I find it as enjoyable to use as a CMS can be. There was some learning curve but once comfortable with the environment it's a powerful and easy platform.
The CMS is extremely flexible, allowing for a variety of ways to approach tasks. Some useful features that are normally add-ons are built in, like LESS/SASS compiling, Google Tag Manager integration etc. The Parsley template language is intuitive and well-documented. Caching is built in making for quick page serving even if the underlying queries are processing-intensive.
Personalization
Personalization
Personalization
Valerie V
4
Rated 4 out of 5 stars
Easy to use format allowing edits and updates to the website you're working on. They are responsive to any queries to prevent a delay in getting things fixed in a short time.
Personalization
Matt W
4
Rated 4 out of 5 stars
Content.One gives us the the ability to customize the CMS to exactly what the client needs, no matter how simple or complex. It's been a great fit for enterprise clients that have lots content coming from different sources. Also makes SEO data easy to manage.
Personalization
Personalization
Personalization
Make every visit count.
Content.One makes personalization fast, governable, and measurable—so your team can move from ideas to impact in hours.
