Wattpad launches the Creators Portal with Content.One and boosts pageviews by 63% in one month.
To empower writers across the globe, Wattpad partnered with Bassette Web Solutions and Content.One to rebuild its creators hub. The result: a marketing-managed portal that delivers resources faster and scales with the creator economy.
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Wattpad is home to millions of writers and readers. As the creator economy accelerated, the team reimagined its writer portal to deliver education, resources, and monetization pathways at scale.
“Supporting creators starts with effective website management. We needed a hub that could evolve quickly with our community.”
Wattpad Creators at a glance
The relaunch of Wattpad Creators elevates education and engagement for authors worldwide. By selecting Content.One, marketing now drives updates, while developers focus on product innovation.
Challenge
A hard-coded portal slowed updates, required engineering time, and couldn’t keep pace with creator demand.
Solution
Adopt Content.One for flexible content operations, empowering marketing to publish resources without developer queues.
Inside the Portal
Supporting creators starts with effective management
The creator economy is projected to top 0B, bringing a wave of “micro-entrepreneurs” who expect timely resources. Wattpad’s original portal debuted in 2018; by 2022, it needed a flexible relaunch to serve millions of storytellers.
- Creators rely on Wattpad for audience growth, monetization tools, and program updates.
- Marketing needed a CMS that kept pace without engineering bottlenecks.
- An expanded content strategy required fast iterations and global performance.
The challenge
Wattpad needed to evolve beyond its hard-coded portal so every update didn’t require developer intervention. The new experience had to onboard, educate, and retain writers while scaling internationally.
Hard-coded pages made content changes slow and dependent on engineering time.
Resources needed to be targeted by creator type and program stage.
Rapid growth meant the site required rock-solid performance and governance.
How they did it
Wattpad teamed up with JJ Bassette of Bassette Web Solutions to launch a new Creator Portal powered by Content.One’s WebEngine and Parsley templating framework.
- Collaborative design process aligned to Wattpad’s creative direction and program goals.
- Information architecture mirrored page layouts, making schemas intuitive for editors.
- Lazy loading, responsive images, and Fastly CDN optimizations ensured rapid delivery.
- Marketing teams now launch blogs, resources, and announcements independently.
Implementation Highlights
Bassette Web Solutions engineered the instance for long-term sustainability, anticipating editorial workflows and FAQ-style field guidance.
The results
Wattpad launched the Creator Portal on June 30, 2022 — right on schedule — and unlocked self-service publishing for the marketing team.
“Zesty’s CMS has been a game-changer for our team… We’re excited about the launch results and to use Zesty to continue to grow and engage our creators!”
- Launch met the exact go-live date with a polished campaign.
- Marketing manages updates, articles, and resources without tickets.
- Google Lighthouse performance score of 100 on launch day.
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June 30
Launch date hit on schedule
What’s next
Wattpad continues to expand the Creators Portal with new programs, resources, and community storytelling initiatives — all managed by the marketing team inside Content.One.
“Using Zesty for our revamped Creator Portal has allowed our team to have full control of the site.”
Wattpad’s marketing team now launches updates at the speed of community creativity — with enterprise-grade performance.