The Salvation Army joins Content.One to deliver help and hope online.
From national campaigns to local corps, Content.One powers a unified experience that keeps every community connected, informed, and inspired.
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Locations unified
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Years of impact
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Minute updates
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Hour support
In their words
“Our mission is about meeting people where they are — Content.One has made that possible online.”
Mission Impact at Scale
One centralized experience, thousands of local stories, all focused on service.
Impact Themes
Mission & Digital Transformation
This wasn’t just a redesign — it was a reimagining of how The Salvation Army connects people to help and hope, wherever they are.
Real-time ministry online
“Our mission is about meeting people where they are — Content.One has made that possible online.”
National Communications LeadConsistency with local voice
“Every unit can tell its story in a consistent, timely way — while keeping its unique local voice.”
Regional Corps Officer
Unified Infrastructure & Brand Consistency
Hundreds of disconnected websites became one unified digital presence that reflects the brand, mission, and standards across every community.
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Brand integrity + local autonomy
“Content.One has given us the ability to maintain national brand integrity while empowering local units to share their unique impact.”
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Sensitive stories handled with care
“With topics like homelessness or domestic violence, we need the language exactly right. Now we can ensure that across the entire organization in minutes.”
Content Cascading & Workflow Efficiency
Urgent updates reach every local site in minutes — from national campaigns to disaster relief information.
Minutes, not days
“Previously, it could take days to get urgent updates to every local site. Now it happens in minutes.”
Disaster Relief TeamOne story, everywhere
“One story, one upload — share it nationally, regionally, or locally without retyping or reformatting anything.”
Content StrategistInstant local launches
“National campaigns can launch instantly at the local level, and local stories can shine nationally with a click.”
Campaign ManagerOperational wins
Local Storytelling & Volunteer Empowerment
Volunteers in the field update their unit’s site from their phones — no laptops or complicated software required.
- “Mobile editing tools are so intuitive that anyone can contribute, whether they’re a communications director or first-time volunteer.”
- “Local teams publish authentic stories directly, without waiting for multiple approvals.”
Field Contributor Snapshot
72% of new stories now originate from local volunteers.
Disaster relief, live updates
Volunteers publish shelter openings from the field, instantly visible nationwide.
Youth programs, same day
Local corps showcases after-school programs the moment they begin.
Holiday giving made visible
Regional drives surface on the national homepage with one tap.
Service Discovery & Public Access
The locator map now guides the public to food, shelter, and support in seconds — accurate, up-to-date, and dependable nationwide.
Call center reinvented
Internal teams now rely on the public map — the legacy call-center tool is retired.
Emergency ready
During emergencies, services update instantly and visitors see changes right away.
Productivity & Custom Applications
Reusable tools, cascading forms, and tailored apps keep teams focused on outreach, not admin.
Productivity Snapshot
Apps built on Content.One keep national and local teams in sync.
- 1 Leadership updates cascade to every site the moment they change.
- 2 Operational reports export-ready with a single click.
- 3 Donation forms personalize automatically for each community.
- 4 Creative assets reused everywhere — faster launches, lower cost.
Technical Reliability & Support
In a crisis, seconds matter. With Content.One, the platform is always ready and the support team is standing by.
Confidence under pressure
“Content.One’s uptime means our sites are there when people need them most.”
Mission-aligned partnership
“Their support team understands our mission and treats it like their own.”
Rapid response
Urgent changes delivered in hours, not weeks.
99.99%
Platform uptime
24/7
Responsive support
“We've found a partner we trust, afford, and collaborate with.”
Enterprise-grade reliability, delivered with compassion.
Organizational Impact
This platform unites 3,000+ locations under one roof — giving each the ability to tell its story and serve its community.
- Efficiencies gained aren’t just about saving money — they get help to people faster.
- Duplication reduced, accuracy improved, giving made easier — all in one move.
- The website is now a tool for mission delivery, not just marketing.
Next Steps
Discover how Content.One powers enterprise-grade digital ministry while honoring every local voice.
"We're no longer reinventing the wheel — once a component is built, it can be used everywhere."
With Content.One, The Salvation Army delivers consistent experiences faster, empowering every community to focus on what matters most.
