Sony’s Alpha Universe launches 2.25× faster with Zesty.io.
From global community experiences to secure customer portals, Sony’s content team ships artistry at the speed of inspiration.
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Faster to market
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QoQ growth
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Launch Visits
In their words
“By using Zesty.io as our CMS, we were able to soft launch in six weeks and fully launch within two months.”
Matthew Parnell, MARCOM Manager, Sony Electronics
Creative velocity unlocked
Sony’s agency partner Bluepixel ships global campaigns on a secure, flexible foundation.
Highlights
Alpha Universe: concept to community
Sony envisioned a global showcase for Alpha creators. They budgeted four months — Zesty.io let them deliver in half the time.
- Customer portal integrates repair workflows with Microsoft Dynamics.
- Influencer storytelling celebrates artisans, stories, and the gear they trust.
- Live event streaming keeps fans connected to new launches and workshops.
- Customer photo showcases spotlight every frame captured with Alpha.
Security stats
Enterprise-grade security out of the box
Sony selected Zesty.io to safeguard a global creator community. Two-factor authentication stops social engineering, while SaaS infrastructure eliminates patching.
2.25× faster go-live, endless creative freedom
Sony’s Alpha Universe launched from concept to soft launch in six weeks — with the room to build complex experiences without plugins.
6-week soft launch
From brief to live community in record time.
SpeedCustom workflows
Repair portal integrates seamlessly with Microsoft Dynamics.
IntegrationCreative widgets
Social curation, influencer features, and galleries stay on brand.
Creative
Global growth, measured quarterly
Alpha Universe saw 164% average QoQ growth after launch, reaching half a million visits within months — and the momentum continues worldwide.
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164%Quarter-over-quarter engagement surge powered by fresh influencer content.
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500k+Visits in the first months as fans discovered the new hub.
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GlobalRollouts continue across regions, showcasing local creators and events.
“Zesty.io has quickly developed into a global benchmark for Sony’s content marketing.”
Agency partner perspective
Bluepixel delivers enterprise-grade experiences faster because Zesty.io keeps their team agile, supported, and secure.
“When working with clients like Sony, we need software that’s both secure and agile. After seven years, we continue to build on Zesty.io because the platform listens, evolves, and stays reliable.”
— Ben Johnson, Director of Technology Operations, Bluepixel
Next Steps
Bring your creative community to life with secure, scalable content tooling.
“Zesty.io’s UI and features are the backbone of our customer engagement success.”
Sony’s Alpha Universe inspires tens of thousands of creators — and Zesty.io keeps every launch fast, secure, and globally consistent.