Singlife selects Content.One to power global expansion and achieves 185% growth in year one.
Digital life insurer Singlife needed a reliable, enterprise-ready DXP to launch quickly in the Philippines. Rebar Solutions chose Content.One to deliver the experience ahead of schedule — and to sustain rapid scale afterward.
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Traffic growth
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Faster development
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Page load improvement
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Faster deployment
Singlife is a digital-first insurer delivering flexible protection, savings, and investment products across Southeast Asia. The team partnered with Rebar Solutions and Content.One to create an adaptable platform built for rapid market expansion.
“It took us one month to complete the project, and it was completed as planned and projected. The learning curve was surprisingly easy.”
Singlife at a glance
To launch in the Philippines, Singlife required a CMS that balanced enterprise governance with fast delivery. Rebar Solutions selected Content.One to build a net-new marketing experience that could scale and update without heavy engineering lift.
Challenge
Create a brand-new insurance site from scratch with global-ready infrastructure and an accelerated launch timeline.
Solution
Use Content.One’s cloud-native WebEngine to develop, iterate, and publish content rapidly — no custom backend management required.
Inside the Build
The Experience Building in Content.One
Rebar Solutions needed a flexible platform that accelerated development without sacrificing governance. With Content.One, the team built Singlife’s new site from the ground up in weeks, not months, and delivered ahead of plan.
- Launch-ready in one month thanks to intuitive authoring tools and reusable components.
- Frontend team focused on experience while Content.One handled data and environment orchestration.
- Extra time reserved for stakeholder review and a seamless go-live.
Agency Wins with Content.One
Content.One’s built-in workflows unlocked measurable efficiency gains for Rebar Solutions. Versioning, deployments, and performance optimizations became turnkey advantages.
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Faster version control using automatic code history on every save.
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Fewer agency resources needed by eliminating backend management.
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Reduction in QA overhead due to resilient publishing workflows.
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Deployments ship with a single click, keeping pages current in real time.
Process Improvements
Built-in staging environments, automated rollbacks, and SaaS infrastructure let the agency concentrate on growth initiatives instead of maintenance.
World Class Support
Partnership with Content.One included rapid-response guidance for both agency and client. The teams leaned on a dedicated Slack channel to unblock builds without slowing velocity.
“The Content.One team has been incredibly responsive with any support requests we have, and the answers are always very accurate.”
- Main support channel: Community Slack with real-time responses.
- Training included so both agency and client teams could contribute quickly.
Sustainable Success One Year Later
Almost a year after launch, Singlife’s site continues to handle surging demand. With WebEngine delivering 100% uptime, traffic scaling by 185% happened without compromising experience.
Growth in website traffic since launch
Sustained spikes handled seamlessly across markets.
Rebar Solutions and Singlife continue to ship new campaigns with confidence, knowing performance and deployment are managed by Content.One.
“The platform is relatively easy to learn, flexible, scalable, and faster to develop on.”
Singlife and Rebar Solutions rely on Content.One to support new regions, launch fresh content, and respond to market demands instantly.