Content.One transformed The Salvation Army’s fragmented web into a single, mission-ready platform.
After 15 years of siloed technology, TSA partnered with Content.One to consolidate systems, accelerate publishing, and amplify stories nationwide—without sacrificing local autonomy.
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Domains unified
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Faster page loads
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Publishing time saved
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Donation lift
From fragmentation to focus
“What impressed me most wasn’t just the platform—it was how the Content.One team aligned digital tools to our mission.”
Brenda Jones, Territorial Director of Digital Strategy
“Reliability and speed were game-changing. We’ve doubled location-search activity since launch.”
Andrew Dobney, Director of Digital Strategy
Unified services at a glance
Structured onboarding
National, territorial, and local teams were trained with tailored workflows and playbooks.
Third-party orchestration
Content.One coordinated design, analytics, and legacy vendors for a cohesive rollout.
On-demand development
Dedicated engineers shipped integrations and enhancements without expanding TSA’s staff.
Mission alignment
Technology decisions were grounded in audience needs—donors, volunteers, and service seekers.
Transformation Themes
From Legacy Complexity to Unified Strategy
Dozens of domains and aging infrastructure made it difficult for The Salvation Army to serve donors or communities online. Content.One offered a single, scalable foundation.
The challenge
- Siloed systems and inconsistent branding across 50+ domains
- Slow content updates with limited developer availability
- Confusing user journeys for donors, volunteers, and service seekers
The approach
- Centralize national and territorial sites under one platform
- Provide reusable templates and shared data models
- Introduce modern APIs and automation for rapid publishing
A Partnership Beyond Technology
Content.One guided TSA’s teams—from national HQ to local volunteers—through structured onboarding and architecture planning. Everyone learned how the unified system supports their work.
Project managers worked alongside design, analytics, and legacy vendors to ensure data, analytics, and creative assets flowed into the new platform without disruption.
Dedicated developers handled integrations and change requests quickly. TSA didn’t need to hire additional engineers to keep momentum.
“Partnering with Content.One let us finally do things right. Their patience and clarity aligned digital tools to our mission.”
Measurable Organizational Impact
“From a technical perspective, the most powerful shift is the reliability and speed we’ve gained. Urgent fixes that used to take days now happen in hours.”
Unified donation forms improved routing accuracy, while consistent redirects boosted SEO performance. National leadership can monitor analytics from a single dashboard, enabling faster decision-making.
Empowering Local Storytelling
- Volunteers publish from mobile devices with guided templates and approvals.
- Local stories cascade to national audiences, giving regional heroes national visibility.
- Service locator updates are instant, helping call-center teams direct people to critical services.
Mission at the Center
What success looks like
- Staff time shifts from maintenance to ministry
- Donors find the right giving channel faster
- Volunteers and service seekers experience clarity, not confusion
- Digital presence mirrors the unity of TSA’s mission
“Our digital home now mirrors the unity of our mission. It’s not just a website—it’s a reflection of who we are and who we serve.”
Content.One continues to iterate with TSA, evolving the platform as new campaigns, datasets, and integrations emerge.
“Our unified platform keeps us agile, aligned, and ready to serve.”
Content.One brings national strategy, territorial execution, and local storytelling together—so The Salvation Army can reach more people, faster.
