Customer Highlight

Rocket League powers esports storytelling with Content.One.

Psyonix launched a high-octane content hub that keeps 40+ million players engaged, informed, and ready for the next kickoff.

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Million players

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Million daily players

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Cost reduction

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Faster content

Rocket League esports experience
Kyle Lemmon

In their words

“Community polls, audio players, and other cool widgets snap into place on Content.One. We can brand everything without waiting on developers.”

Kyle Lemmon, Marketing Manager, Psyonix

Rocket League

Fast passes, faster launches

Site updates now move as quickly as the game — without plugins slowing the team down.

Launch velocity 88%

Game Plan

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Origins: Building a pro-level hub

Several years ago, the Psyonix team needed a CMS that could keep pace with Rocket League’s esports heartbeat and connect players with pro content instantly.

  • Launch a new experience quickly without sacrificing brand style.
  • Create an active global community with minimal dev lift.
  • Ensure consistency across tournaments, teams, influencers, and fans.
Rocket League homepage

Goal 1: Amplify influencer magic

With millions of daily players, Rocket League leverages Content.One to spotlight streamers, pros, and rising stars — fueling exponential growth.

40M players

A massive audience interacts with curated highlights, polls, and live events — all orchestrated inside Content.One.

Community reach

Scales without plugins

Custom widgets stay on-brand without the plugin maintenance their previous platform demanded.

Creative control

Launch in days

Page creation happens in days, not weeks — influencers stay in the spotlight.

Agility
Platform boosts
Content creation speed 7× faster
Developer costs -75%
Page load times 4× quicker
Rocket League tournament

Goal 2: Fuel the pro scene

From televised tournaments to six-figure prize pools, Rocket League keeps esports fans energized with consistent storytelling.

  • Broadcast-ready stories land instantly across Twitch, Turner, and beyond.
  • Quarterly landing pages launch without waiting on engineering cycles.
  • Campaigns and patch notes hit the site the moment new content drops.

“Our community loves new content and hearing about updates. With Content.One we can deliver every beat while keeping gameplay at the core.”

Kyle Lemmon

Relational content, perfectly synced

Players, teams, tournaments, standings — it all connects through Content.One relationships. Update once, publish everywhere.

Community managers change a stat or roster once — those updates cascade across match pages, leaderboards, and bios automatically.

Blogs publish almost every weekday and new landing pages spin up each season — no dev queue required.

Non-technical content creators handle updates and launches independently, freeing engineers to focus on gameplay.

Weekly content rhythm

Blogs published 3 per week
Landing pages 1 per quarter
Community polls Weekly

Performance unlocked

Content.One keeps Rocket League’s digital arena stable, fast, and future-ready.

  • 250k
    Hits handled per hour during peak tournaments without downtime.
  • 4×
    Faster page loads keep fans locked in on match coverage.
  • 100%
    Brand control maintained across every widget and landing page.

Next Steps

Ready to ship content as fast as your players move? See how Content.One fuels enterprise-grade esports storytelling.

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“On Content.One, content is liquid — it just updates on the site, and I’m not afraid to edit anything.”

Rocket League’s marketing team gains creative freedom and stability, keeping the community rallying around every update.

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Rocket League field background