Jackpocket by DraftKings supercharges content production with Content.One.
Jackpocket selected Content.One to eliminate developer bottlenecks, accelerate publishing, and scale content across every channel. The result: lottery-sized wins for marketing velocity and customer growth.
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Faster deployment
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Publish speed
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Traffic growth
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Active app users
Jackpocket delivers an engaging, responsible lottery experience as the first licensed third-party app in the U.S. With headquarters in New York and Santa Barbara, the team drives omnichannel content to millions of users.
“Like winning the lottery — Content.One gave us a lightning-fast CMS that keeps our marketing team in control while accelerating growth.”
Customer profile
From Mega Millions to Powerball, Jackpocket makes official lottery ticket ordering seamless. Before Content.One, their custom site and Medium-hosted blog hampered marketing agility and SEO impact.
Challenge
Hard-coded updates and disconnected blogging forced teams into sprint cycles, delaying campaigns by weeks.
Solution
Adopt Content.One’s headless platform to empower marketing, streamline workflows, and boost SEO by unifying experiences.
Winning Playbook
Content crossroads
Jackpocket’s website was custom-built, and every change required developer time — sometimes a month to ship. Meanwhile, their Medium blog drove reach, but not traffic back to the core site, leaving SEO gains on the table.
- Updates queued in engineering sprints slowed marketing campaigns.
- Medium hosting limited internal linking, hurting conversion paths.
- An SEO opportunity emerged to consolidate content and boost rankings.
Quickly realized wins
Within weeks of launching on Content.One, Jackpocket’s marketing and engineering teams experienced a step-change in efficiency.
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Faster deployments
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Publish time
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Traffic growth
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Active users
Workflow Upgrades
Content and engineering teams now collaborate asynchronously. Marketing owns updates, while devs focus on new experiences.
- Structured content enables omnichannel publishing.
- Drag-and-drop components reduce reliance on sprint cycles.
- SEO automation and media optimization baked in.
The challenge
Beyond speed, Jackpocket needed to future-proof content operations. Flexible structuring, intuitive editing, multi-channel delivery, and SEO resilience were non-negotiables.
“I was worried about initial traffic drop-offs after our CMS migration, and we didn't see any of that with Content.One. And now our blog and website traffic is 4x what we were doing before.”
The solution
Jackpocket implemented Content.One’s full-stack platform — from WebEngine rendering to headless API delivery — unlocking a marketer-friendly CMS without sacrificing developer flexibility.
- Composable schemas mirror front-end layouts, simplifying governance.
- Automatic image optimization and lazy loading improve performance.
- Headless APIs enable content reuse across web, blog, and future app destinations.
- Advanced SEO features mitigated migration risks and improved rankings.
In their words
“Our headless integration powered by Content.One has enabled us to furnish Marketing with the tools necessary to create data and release customer-facing websites swiftly.”
Over 250,000 customers have entered sweepstakes across jurisdictions thanks to rapid publishing workflows.
The results
Jackpocket now launches a high volume of content without engineering handoffs. Content.One powers their new blog, sweepstakes hub, and future headless initiatives.
Traffic growth since migrating off Medium
No dip during migration — only sustained gains.
Next up: extending Content.One’s headless capabilities to the Jackpocket mobile app, creating a unified content backbone.
“With Content.One, our marketing team publishes across channels in minutes — no engineering ticket required.”
Ready to power content like Jackpocket? Launch faster, scale smarter, and never miss a growth opportunity.