Redefining Content Operations for the AI Era
Our Values
Built by Teams Who’ve Powered the Web for Decades
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01. Create Without BarriersWe’ve seen firsthand what slows teams down: clunky systems, disconnected tools, unnecessary gatekeeping. Content.One removes those blockers—so marketers, developers, and content teams can build and launch without friction. |
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02. Structure Powers SpeedThe internet is built on structure—governance, frameworks, security. We embed that thinking into everything we do, so your teams can move fast while staying secure, consistent, and enterprise-ready. |
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03 We Evolve With the Web
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Driving the National Mission with a High Performing, Unified, Marketing Website
The Salvation Army built a unified web ecosystem on the Content.One platform, connecting 3,000+ locations across the U.S. - so every visitor, from donor to family in need, can find help in seconds.
Locations unified
Traffic growth
Location searches
Service clicks
Uptime
Domains Unified
“Load times have improved dramatically, and stability has been night and day compared to our old platform. We’ve seen a 50% increase in traffic and double the location-search activity since launch.”
Andrew Dobney, Director of Digital Strategy, The Salvation Army USA
The Salvation Army National at a glance
One centralized experience, thousands of local stories, all focused on service.
Challenge
Transforming The Salvation Army’s digital ecosystem was both a technical and human challenge. With 3,000+ locations, five legacy systems, and thousands of local editors, the organization found it challenging to maintain and keep content fresh.
Solution
Today, The Salvation Army operates a single, scalable system that empowers every local team to serve faster — connecting millions of people to help, hope, and community in real time.
Impact Themes
Mission & Digital Transformation
When an organization is structured like an army — spanning national, territorial, divisional, and 3,000+ local units — its website can’t simply publish content. It has to deliver help and trust. The Salvation Army chose Content.One to unify five CMSs and rebuild around a single SaaS foundation that supports collaboration, continuity, and real-time service.
“We don’t build websites; we add content. So let’s partner with a company that knows how to build websites.”
Jon Aren, National Web Manager
“This is the first time everyone had common goals and standards, requiring more frequent communication and knowledge sharing.”
Andrew Dobney, Director of Digital Strategy
Post Migration: Unified Infrastructure & Brand Consistency
Before migration, five separate CMSs and countless subdomains meant every site spoke a slightly different language. Now, a unified national platform brings brand governance, accessibility, and shared control — all while empowering every territory to tell its story.
“We had five CMSs, each with its own subdomain… five down to one. In terms of sites, hundreds if not thousands.”
Andrew Dobney
“Swapping four YouTube embeds took a month and cost $1,500 — something I can do in 10 minutes now.”
Jon Aren
Stronger Connection with Smarter Workflows, Faster Content with Content Cascading
Teams that once waited days to publish now go live in minutes. National campaigns cascade instantly across 3,000+ locations, while local centers share real-time updates — no code, no bottlenecks.
Publishing turnaround has gone from weeks and months to hours and days, transforming the organization’s ability to inform, connect, and serve communities when it matters most.
“Before, we had five separate CMSs — sharing across them was almost impossible. Now we’re building muscle memory: realizing we don’t have to create something new every time. The platform allows sharing and reuse, reduces duplication, and ensures brand consistency. Technically, the ability to elevate local stories nationally is there — we just need new human workflows to match. The system supports it beautifully.”
“Once we’re out of migration mode, the fun begins — datasets, dynamic maps, AI tagging. Content.One gives us the foundation for all of it.”
Operational Marketing Report
Since launch, The Salvation Army has seen 50% increase in traffic growth, 115% more service clicks, and a 98% jump in location searches.
Local Storytelling & Volunteer Empowerment
Not every editor is a developer — and with Content.One, they don’t need to be. Structured templates and guided publishing tools help every local team share authentic, accurate stories without breaking design or flow.
“From a big WYSIWYG to guided templates, structured layouts guide content and improve outcomes for editors who aren’t web-savvy. We didn’t even have version control before — now there’s a safety net for every editor.”
“Spinning up a site is absolutely faster due to templates and new features coming. For me, as a non-webmaster, it’s easier now.”
No developer bottlenecks, no duplication.
Disaster relief, live updates
Volunteers publish shelter openings from the field, instantly visible nationwide.
Youth programs, same day
Local corps showcases after-school programs the moment they begin.
Holiday giving made visible
Regional drives surface on the national homepage with one tap.
Service Discovery & Public Access
From food banks to shelters, visitors now find help in seconds. The public Location Finder Map is so dependable that even The Salvation Army’s call center uses it for real-world dispatch — transforming a marketing tool into a mission tool.
“The call center adopted our public Location Finder Map for dispatch — and they haven’t complained once. That silence tells us it’s working exactly as it should.”
Andrew Dobney
“Before, even a basic search tool was unreliable. Now, the foundation is solid — and we can finally think about layering in smarter, data-driven service pages.”
Andrew Dobney
Productivity & Custom Applications
Reusable tools, cascading forms, and tailored apps keep teams focused on outreach, not admin.
Productivity Snapshot
Apps built on Content.One keep national and local teams in sync.
- 1 Leadership updates cascade to every site the moment they change.
- 2 Operational reports export-ready with a single click.
- 3 Donation forms personalize automatically for each community.
- 4 Creative assets reused everywhere — faster launches, lower cost.
Technical Reliability & Support
In a crisis, seconds matter. With Content.One, the platform is always ready and the support team is standing by.
Confidence under pressure
“Content.One’s uptime means our sites are there when people need them most.”
Mission-aligned partnership
“Their support team understands our mission and treats it like their own.”
Rapid response
Urgent changes delivered in hours, not weeks.
99.99%
Platform uptime
24/7
Responsive support
“You can tell when a vendor truly learns your organization — not just the product. The Support Team came in understanding who we are, not just what we need.”
Jon Aren
Organizational Impact
With Content.One, The Salvation Army moved from maintenance to mission. Teams across territories now co-build instead of compete — using one shared foundation that supports storytelling, governance, and innovation.
“With Content.One handling the modern foundations, we’re finally free to focus on what matters — content, creativity, and mission.”
Jon Aren
“For the first time, we’re building and using one platform together — not just keeping separate systems alive. That shift lets us put our energy back into service and storytelling.”
Andrew Dobney
Platform Transformation
From 5 CMSs → 1 national platform, The Salvation Army gained a single source of truth for content and collaboration.
Teams are now free to focus on mission, not maintenance.
Next Steps
Discover how Content.One powers enterprise-grade digital ministry while honoring every local voice.
Beyond Websites — A Platform for Mission
The Salvation Army’s digital transformation shows what’s possible when technology serves humanity.
“We don’t need to build websites — we need to tell stories. Partnering with Content.One means we can finally focus on that mission again.”
Jon Aren
