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Integration Pitch

Fundraising and content,
one stack.

WeGive runs the marketing, payments, and donor portal. Content.One runs the multi-site website layer. Together they replace the fragmented stack non-profits drown in — and the donor never feels the seam.

Recurring revenue ↑ Donor experience unified CRM stays the source of truth Federated multi-chapter ready

Pain island

Where most non-profits are stuck.

A donation page in one tool. A CRM in another. Marketing automation somewhere else. Local chapters running their own donor pages without telling HQ. Stewardship handled by spreadsheets and goodwill.

Disconnected stack

A patchwork of giving platforms, marketing tools, and CRM imports — every handoff a place where donor intent gets lost.

Manual data hygiene

Development and IT spend hours reconciling donor records each week. Marketing can't trust the segmentation.

Fragmented websites

Each chapter, region, or program has its own site, its own forms, its own brand drift. HQ has no central lever.

Stewardship after the fact

First gift to second gift is the hardest jump. Without unified data and a CMS that can move, the moment passes.

When the giving stack and the website stack don't talk, donors feel it — and so does recurring revenue.

The bridge

Two products. One donor experience.

Content.One renders every page, every chapter, every campaign — and WeGive powers every giving moment inside it. Donor data flows back through WeGive into your existing CRM. Marketing automation acts on it. The website doesn't care which CRM you run.

WeGive runs the giving

Marketing · Payments · Portal

The integrated fundraising and marketing platform that grows sustainable revenue — managed CRM integration, managed data sync, managed checkouts, managed migration. The complexity stays inside WeGive.

Content.One runs the website

Federated multi-site CMS

A single platform for HQ, chapter, regional, and program sites. Cascade brand and campaign content; embed WeGive's giving moments anywhere a marketer or local team needs them.

Result: donors arrive on a Content.One page, give through a WeGive flow, and their data is in your CRM before stewardship even starts.

Pleasure island

What this unlocks.

Unified donor experience

One identity from awareness to stewardship. The giving page knows the donor's history; the website knows the campaign.

Recurring revenue compounds

WeGive's published average: 2× recurring revenue in 2 years for organizations on the platform.

No more data reconciliation

Managed CRM integration + managed data sync means development and IT stop maintaining spreadsheets.

Marketing acts on real donor data

Segmented campaigns, automated journeys, lapsed-donor re-engagement — running on data the CRM already trusts.

Federation that was a liability becomes a multiplier — every chapter ships donor-ready pages on day one.

What WeGive brings

Marketing · Payments · Portal — and the CRM bridge.

Three pillars from WeGive's homepage, plus managed integrations into the CRM the non-profit already runs.

Marketing

Email, segmentation, automated donor journeys, and stewardship workflows — built around the gift, not bolted on after.

Payments

Conversion-optimized checkouts, recurring plans, donor-advised fund flows, and gift-routing logic — all live inside one platform.

Portal

A donor portal each contributor logs into — gift history, recurring plan management, tax receipts. Retention by design.

Managed CRM integrations (WeGive-published)

Salesforce NPSP Salesforce NPC Virtuous Planning Center Bloomerang Blackbaud Raiser's Edge NXT

What Content.One brings

The website layer WeGive plugs into.

A federated multi-site CMS proven on a 3,000+ location non-profit network. WeGive's checkouts, portal, and campaign components drop in wherever you need them.

Federated multi-site

HQ, chapters, regional sites, and programs — one platform, shared brand and components, local autonomy where it matters.

Marketers ship without IT

Guided templates, visual editing, no plugins to patch. Lean digital teams move at the speed of campaigns.

Embed WeGive anywhere

Drop a giving moment into any page, any chapter, any campaign — the WeGive flow renders inside the same Content.One layout.

Always-on, global CDN

99.99% uptime, hosting included, sub-second pages — so giving pages don't drop during a campaign surge.

How a donation actually flows

Awareness → gift → CRM → stewardship.

One stack, four hops, no manual handoffs.

Step 01

Awareness

Donor lands on a Content.One page — campaign, program, or local chapter — rendered from the federated CMS.

Step 02

Gift

WeGive's checkout renders inline. Gift, recurring plan, or DAF — routed and processed inside WeGive.

Step 03

CRM

WeGive's managed integration writes the gift into Salesforce, Virtuous, Bloomerang, or Raiser's Edge — no batch import.

Step 04

Stewardship

WeGive marketing automation triggers the next-best touch. Content.One renders the email-to-page experience on brand.

Every step is the same platform doing the work — not three vendors and a spreadsheet.

Marketing automation pairing

A CMS that moves at the speed of automation.

WeGive activates the donor journey. Content.One renders the landing experience for every step of it — at scale, across every chapter, without a developer in the loop.

Segmented landings

WeGive's audiences drive which Content.One landing page a donor lands on — major-gift prospect, lapsed donor, monthly upgrade.

Cascading campaign content

Campaign assets cascade from HQ to every chapter site at once. No "did you update the regional pages yet?" calls.

Lifecycle journeys

First gift → second gift → monthly upgrade → lapsed re-engagement. Each touch points to a Content.One page built for the moment.

M+R Benchmarks 2026 (industry context)

71% / 24%

Monthly-donor retention at 12 months vs. one-time online donor retention. M+R Benchmarks 2026

+44% DAF

Year-over-year growth in donor-advised fund revenue in 2025. M+R Benchmarks 2026, via NonProfit PRO

The teams that move first-time donors into monthly plans win the decade. WeGive's automation makes the journey; Content.One renders every step.

WeGive's published proof

2× recurring revenue. On average. In two years.

WeGive's homepage headline stat: "The average organization on WeGive doubles recurring revenue in 2 years." Selected customer growth numbers — also published on wegive.com — below.

+350%

Messenger International

+585%

Word of Life

+553%

Alpha

+374%

LIFEWISE

+173%

Backdrop

+93%

Wild at Heart

Source: wegive.com customer growth highlights. Stats are WeGive-attributed; not measured at a joint Content.One × WeGive customer.

Trusted by federated organizations

Content.One's nonprofit proof.

Pair WeGive's giving stack with Content.One on the same network — 3,000+ Salvation Army locations, federated, on one platform.

Trusted by

"Load times have improved dramatically, and stability has been night-and-day compared to our old platform. We've seen a 50% increase in traffic and double the location-search activity since launch."
Andrew Dobney · Director of Digital Strategy, The Salvation Army

"We don't build websites; we add content. Partner with those who do."
Jon Aren · National Web Manager, The Salvation Army

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From pain island to pleasure island

One stack. One donor experience.

WeGive handles the giving. Content.One handles the website. Your CRM stays the source of truth. Recurring revenue compounds. Stewardship runs itself.

Talk with our team See a WeGive demo

Fundraising and content,one stack.